ANDY
STANTON
 

OWNING THE BACK
TO SCHOOL OCCASION

>> SUCCESSFUL PITCH
AND ACTIVATION

Background >>
KELLOGG’S WANTED TO
OwN THE BACK To SCHOOL OCCASION WITH A sALES DRIVIng ACtiVATiON to
Put their BRAND ON THE BREAKFAST TABLE BEFORE SCHOOL STARTS In SEPTEMBER.

The challenge >> INCENTIVISING PurCHASE
IS ONE THING, BUT HOW
COULD WE own the breakfast occasion?

The solution >>
TURNING REMINISCING ABOUT YOUR CHILD GROWING INTO A POWERFUL INCENTIVE.