ANDY
STANTON
 

BRINGING THE EXCITEMENT 
TO THE SHOPPERS

>> ACTIVATION FEATURING WINNING BARS WITH BUILT-IN GPS TECH

Background >>
Nestlé faced continuing competition from Mondolez and other global chocolate brands and some bad PR on the environmental effects of their ingredients.

THE Challenge >>
Nestlé wanted drive penetration and brand regard in the impulse sector for their confectionary range with KitKat the main focus with a stand out activation that would drive trial and awareness nationwide.

THE solution >>
I had the idea to drive excitement inspired by
the film Charlie and the Chocolate Factory and the sense of truly instant gratification – without
even having to call a
prize hotline to tell someone you’d won…