ANDY
STANTON
 

TRANSLATING A BRAND TVC IDEA
INTO A FUN FAMILY EVENT

>> SUCCESSFUL F2F
SAMPLING ACTIVATION

Background >>
MULLER WANTED TO ACTIVAtE
THEIR MIXOLOGY ATL IDEA TO ENGAGE SHOPPERS AND DRIVE
TRIAL & PURCHASE.

The challenge >> 
TIEING INTO THE TVC's MUSIC
& DANCE 'MASH-UP' CONCEPT
JUST LIKE MULLER CORNERS' mIX
OF CREAMY YOGURT, COMPOTS,
CHOCO BALLS AND NUTS.
 
The solution >>
AN INTERACTIVE MUSIC AND DANCE JUKE BOX - MIXOLOGY CORNER - GIVING PASSERS BY THE CHANCE TO 'MIX IT YOUR WAY' WHILE THEY ENJOYED A FREE SAMPLE OF THE PRODUCT IN SHOPPING MALLS NATTIONWIDE. A FUN EXPERIENCE FOR ALL COMBINED WITH CASH + BRANDED PREMIUM PRIZE DRAW INCENTIVE.