ANDY
STANTON
 

REPOSITIONING THE NATIONS’S FASTEST BROADBAND SERVICE
 

>> SUCCESSFUL PITCH &
INTEGRATED LAUNCH COMMS

 

Background >>

Vodafone has created a light based broadband service that produces unrivalled home broadband Mbps speeds for a national brand.
 

THE CHALLENGE >>

TRANSLATE A FIRST TO MARKET PRODUCT WITH LITTLE ATL SUPPORT INTO AN EXCITING SHOPPABLE PROPOSITION ACROSS OMNI-CHANNEL COMMS. 

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THE Solution >>

developed an entire communication proposition, strategy, key visuals design, copy and toolkits.

A completely integrated campaign across the shopper path to purchase from hyper local to national level including outdoor, DM, digital & social activation, scalable face to face events and effective sales team toolkit.