ANDY
STANTON
 

MAKING THE BRAND
REIGN IN THE RAIN
 

>> RAIN PREDICTION MECHANIC DYNAMICALLY LINKED TO UK

RAIN FALL LEVELS
 

Background >>

FOR MOST, RAIN IS A NEGATIVE

WITH EVERY DOWNPOUR A DOWNER.

BUT NOT FOR WALKERS, AS RAIN

IS JUST WHAT THEY NEED FOR

GROWING THEIR POTS – AND WANTED THEIR CONSUMERS TO FEEL THE SAME.
 

THE CHALLENGE >>

TURN THE NEGATIVE OF WET WEATHER INTO AN OPPORTUNITY
TO ACTIVATE THE BRAND IN A LIGHTHEARTED WAY THAT NO
OTHER COULD.
 

THE SOLUTION >>

AS PART OF THE INTERAGENCY TEAM THIS INNOVATIVE PROMOTION WHICH WAS THEN DEVELOPED INTO A 360 SALES DRIVING CAMPAIGN.